
About us
Because you deserve healthy skin!
We believe that there are a plethora of skincare remedies in our very own soil and culture which we want to uplift. We are here to promote the richer side of India through these homegrown brands. This platform is a one-stop solution and provides an opportunity to all enthusiasts irrespective of age & gender to obtain safe and best quality clean personal care products.
Gender Neutral
Price Inclusivity
Clean living
Empowering Indian Brands

Our Founder
Pooja Parkar
A skin enthusiast who began her journey of going clean & toxin-free right back from her college days.
Pooja got the concept for Root Natural while presenting a mapwork for one of her assignments. The concept was to build an innovative platform in India that would sell chemical-free, cruelty-free, and clean beauty products.
She started Root Natural as a platform to showcase Indian Skin Care while pursuing her master's degree abroad, where myths and assumptions about India and Indian standards were looked down upon.
Promoting the Indian richness through Indian businesses became a mission for Pooja to start Root Natural as a platform to showcase Indian Skin Care and take people back to the era of ancient secrets.
Pooja got the concept for Root Natural while presenting a mapwork for one of her assignments. The concept was to build an innovative platform in India that would sell chemical-free, cruelty-free, and clean beauty products.
She started Root Natural as a platform to showcase Indian Skin Care while pursuing her master's degree abroad, where myths and assumptions about India and Indian standards were looked down upon.
Promoting the Indian richness through Indian businesses became a mission for Pooja to start Root Natural as a platform to showcase Indian Skin Care and take people back to the era of ancient secrets.
Meet Our Team
JAYSHREE PARKAR
Co- Founder
An entrepreneur with over 25 years of experience who is a source of inspiration for many. After making a mark in the FMCG industry and establishing herself in five countries, she plans to expand into the clean beauty sector, where she believes her knowledge and experience will help the venture reach new heights.
POOJA BELHAWARE
Business Development Manager
Pooja loves working with brands and is an outreach Pro. She's an all-time learner who loves to approach everything from different perspectives. Her life mantra is simple- Live Clean, Eat Clean! When not at her desk, you'll find her watching Korean series, healthy cooking recipes, bringing different ideas for the creative or experimenting with ideas. She's always up for Samosa pav.
IKSHITA CHAWALA
Marketing Manager
Ikshita is someone who can transform any obstacle into step by step goals for achievement. Being a sustainable artist herself, she can get inspired by almost anything & has a knack for sustainability. You'll find her doodling her way out of any challenges & bringing Ideas to life.