Beauty has had a hold over mankind for eons. After all, it’s said to have been the cause of several wars, whether it be in history or myth. Beauty has certainly gone through some evolutions from what we know of it in the past, but we also know that its here to stay; beauty, makeup and skincare isn’t going anywhere and here’s six reasons why. 

1. The confidence 

The confidence boost that a beauty routine gives you can neither be denied nor replicated. Looking good is an instant pathway to feeling good.

2. Room for creativity

When it comes to beauty, your face is a blank canvas, and there’s nothing more exciting than creating art. Makeup allows you to experiment with shades, tints, colours, viscosity, and much more.

3. A sense of belonging

The best way to make friends is by complimenting them on their eyeliner. At the end of the day, more than rosy cheeks and smoky eyes, makeup gives you a common ground. It connects us to people all around the world.

4. Enhancement

Definitely the most obvious and widely stated reason for using makeup. Beauty products help enhance our natural features with a little extra help. A good philosophy to keep in mind when using makeup is a quote from Bobbi Brown, “Beauty isn’t about looking perfect. It’s about celebrating your individuality.”

5. A Treat

For the true beauty aficionados, rewarding yourself with a beauty product is a feeling we look forward to often. Even if not buying new products, simply sitting in front of the mirror to do your beauty routine can be an incredibly therapeutic experience.

6. Express Yourself

Nobody really needs makeup. But if you’re a fan, you’d know how makeup provides an outlet for one to express themselves. A simple change from a bold red to a nude lipstick can express two different moods.