The skincare industry is one that has been growing quite rapidly in the past few years. And yet, it is not rare to find skeptics of skincare here and there. If you’re an avid skincare believer, how do you convince a skeptic of the prowess of a good skincare regimen?

The biggest problem with skincare is that like any commercial industry, it is not immune to the marketing equivalent of clickbait. You’ll see tons of products and brands that promise instant results, be it skin brightening, acne-clearing, etc. Coupled with that, an industry where you can’t take any brand’s claims at face value can also be quite difficult to trust. Every brand says they’re natural, vegan, cruelty-free, organic, etc., but a lack of certification and a different story painted by their list of ingredients is bound to turn anyone into a skeptic. The way around this dilemma is research. Researching the brand and products you’re planning on buying and checking for cruelty-free certification is the way to ensure your contribution to a cleaner planet and cleaner beauty. 

The thing about skincare is that it is a process; one that is continual and must be practised daily for optimum and lasting effects. Therefore, products that promise clear skin and healthy skin overnight are nothing more than a ruse. 

The second thing about skin care is that there is no one-size-fits-all type of product. There are numerous skin types, and each skin type requires something different to maintain it at its healthiest state. Which is why, simply going off on recommendations of a friend or an influencer might not work because what works for them needn’t necessarily work for you. Educating yourself about your skin type and finding out your skin’s particular needs will allow you to choose skincare methods that will give efficient results. 

Another thing skincare skeptics often complain about is the chemical-heavy nature of products. Chemical-laden products are aplenty these days, but growing awareness for natural beauty has led to the emergence of beauty brands that focus on clean and green beauty with natural ingredients that minimize harm to the skin to a zero. While chemicals do give you speedier results, they also inhibit the body’s ability to naturally fight off impurities or generate oils. Natural products simply aid the skin in the cleansing process, ensuring that your skin keeps working as it always does. 

Skincare skeptics aren’t unwarranted in their skepticism. However, with the right advice, you might just be able to turn them into an aficionado.